hello@united-mortgages.com
0204 634 9315
The Mortgage Process Is Broken.
We're here to fix it.
Founded by David Woodford and Daniel Holloway, United Mortgages® was built with a clear mission: to revolutionise the mortgage process and put their clients first.
No theatre. No fluff. Just a faster, cleaner way to help you secure your dream home.
Welcome to the future of mortgages
Our Founding Team
Meet the changemakers responsible for leading the United Mortgages® mission
DAVID WOODFORD in
Chief Executive Officer CeMAP
Co-Founder and Chief Executive Officer of United Mortgages® with responsibility for overall leadership, GTM, and strategy, in addition to adeptly leading the firm's commercial advisory operations.
Before co-founding United, he held management roles at two Fortune 500 firms (Renault Group and Geely), and later helped scale Deloitte Fast 50 and Fast 500 recipients, Hypervolt, where he built enterprise and partnership channels with a relentless focus on the customer journey.
An alumnus of Edinburgh Business School, David's energetic leadership, and relentless focus on the customer experience enables him to build and scale high-performance teams, and mutually profitable partnerships.
DANIEL HOLLOWAY in
Chief Technical Officer
Co-founder and Chief Technical Officer, Daniel leads the engineering, build, and implementation of our suite of proprietary software.
With a Master's in Economics and Finance from King's College London and a Bachelor's in Philosophy, Politics & Economics, Daniel views software development as much an art as a science and combines deep financial industry knowledge with technical expertise.
His experience spans algorithmic systems development, full-stack web engineering, and five years in finance, bringing a unique perspective to mortgage technology that treats every line of code as both a technical solution and a bet on better outcomes for our clients.
Who We Help
We work with ambitious professionals, entrepreneurs, and families across London and the Home Counties
who refuse to accept that mortgages have to be complicated
We don't just arrange mortgages; we build relationships with people who value clarity, speed, and expertise.
FIRST TIME BUYERS
Taking your first step onto the property ladder shouldn't feel like decoding ancient hieroglyphics. We translate the jargon, explain what actually matters, and make sure you're equipped with a mortgage that sets you up for success - not just approval.
I'M A FIRST TIME BUYER
MOVING HOME
Outgrowing your flat? Ready for that extra bedroom or garden? We help you navigate the remortgage-or-port decision, find better rates, and move without the mortgage becoming the stressful part of the process.
I'M MOVING HOME
REMORTGAGING
Your fixed rate is ending and you're facing a payment jump. Or maybe your property's increased in value and you want to release equity. Either way, we'll find you a better deal than your current lender's retention offer.
I'M REMORTGAGING
Entrepreneurs, Founders, and Self-Employed
Traditional lenders don't understand your business model. We do. Whether you're a contractor on day rates, a director taking dividends, or a founder with equity compensation, we know how to present your income in a way that gets you approved.
I'M SELF EMPLOYED
EXPATS
You've put in the miles, and we'll go the distance. A mortgage in the UK shouldn't feel out of reach; we understand which lenders offer expat mortgages and their expat mortgage criteria
I'M AN EXPAT
Buy-to-Let Investors
Building a property portfolio requires lenders who understand rental yields, stress tests, and portfolio strategies. We work with specialist BTL lenders who see investment properties as business assets, not consumer purchases.
I'M AN INVESTOROur Team
Bringing together visionary strategists dedicated to shaping the future of home financing
MIKE BUTTIGIEGin
Senior Mortgage Advisor CeMAP
Having qualified as a Mortgage Consultant after years of hands-on experience developing property projects, he understands both the financial and real-world considerations involved in buying, investing and building wealth through property.
Before moving into financial services, Mike built and led businesses, opened international markets and generated multi-million-pound revenue growth through strategic partnerships and commercial leadership.
MUKI LIU in
Technical Advisor
Muki built her career in communications across the green energy sector, working with Evident, Drax Group, and National Grid.
Educated at Beijing International Studies University and the University of Edinburgh, Muki embraces diverse voices and believes in the power of listening: communication comes after understanding what is truly desired.
As Technical Advisor at United Mortgages®, she creatively leads the firm's marketing and communications strategy.
SARINA KIAYANIin
Non-Executive Director & Policy Advisor
Sarina, an alumna of the London School of Economics, brings a thoughtful, people-centred approach to policy development in her role as Policy & External Affairs Manager at ARCO (Associated Retirement Community Operators), the UK's leading Housing-with-Care trade body.
She regularly contributes to public debates on housing through media appearances and written commentary, translating complex policy into accessible narratives. As policy advisor, she helps to shape United Mortgages® approach to housing finance.
DEANDRE BRUCEin
Board Advisor CeMAP CeRER
As the founder of GooCho Mortgages, DeAndre brings over a decade of industry expertise and has successfully guided over 500 clients through the complexities of the UK property market.
As an advisor to the board, DeAndre leverages his deep understanding of the buyer's journey to champion United Mortgages® A+ service and ethical lending. His advisory focus centres on creating inclusive and tailor-made strategies that streamline the mortgage process.
The Integrity Charter
In line with our overarching mission to become Britain's most trusted team of mortgage advisors, we commit to upholding the highest standards of integrity, professionalism, and ethical conduct in all our interactions with clients, lenders, and partners.
Our purpose is to guide clients through the mortgage process with clarity, transparency, and honesty, ensuring that their financial decisions align with their best interests and long term goals.
